From A Daydream to Full Time
As we enter a new decade, we are taking a moment to celebrate the lifetime of SIN and to reflect on the successes and struggles of being a small Brooklyn based home goods brand. Virginia has had a long and exciting journey taking SIN from spare time to full time.
See our most memorable moments below:
2007
February
The first product is born.
We developed our very first SIN product, The Porcelain Paper Plate.
Modeled after the traditional paper variety, the original products were
made from actual shredded paper plates, (which were previously used to
mold the plates) and then combined the paper pulp with porcelain slip to
create her own unique batch of environmentally sound paperclay (which
requires only one firing, as opposed to several with traditional clay). The
original porcelain paper plates had a wonderful delicate feel to them and
were as light and thin as actual paper plates.
2008
March
We had our first big feature.
SIN had its first bit of press when our Porcelain Paper
plates were featured on Design Sponge.
April
We won an award!
Entered in the Design Within Reach: Modern + Design + Function
competition and was the recipient of the Most Sustainable award.
May
First ceramic studio.
Virginia moved into her first ceramic studio on South 5th
in Williamsburg, Brooklyn. This studio is where our first products
were conceived and where SIN grew from a creative outlet
and into a side-hustle.
2012
June
Eleven Madison Park
Our porcelain paper plates are picked up by world-renowned restaurant,
Eleven Madison Park, to serve the picnic prix fixe course.
2013
May
The Gluttony Collection is born.
We developed our very first full body of work,
The Gluttony Collection, and introduced it to the world.
This collection is still being produced today.
2014
February
SIN went live online!
We developed our webshop and began selling directly to customers.
We had our first-ever online sale on February 11th, 2014!
March
Our first big account.
We partnered with the amazing Food52 for our Porcelain Paper plate.
August
Our first trade show.
SIN participated in our first ever Trade Show, NY Now.
2015
April
We found our current home.
We move into our current space inside the Leviton Building
in Greenpoint, Brooklyn. We started with just one small room
and have slowly taken over 5 rooms over the past 5 years!
December
Our Coil Collection was born!
Virginia received her first extruder as a Christmas present
from her boyfriend, now husband and this is when our first prong
bowl was developed. From there, our bestselling coil collection was
born and we continue to re-define and coil technique at SIN.
2016
September
One Thousand units sold online.
We hit one thousand products sold from our website in September of 2016!
October
SIN Full time.
Virginia leaves her Advertising Career to Pursue her dream of Full-Time at SIN!!
2017
April
The New York Historical Society Museum
Our Porcelain Paper Plate was acquired by The New York Historical Society Museum,
where it became part of their 20th and 21st-century objects collection.
July
We hired!
We hired our first employee, Mili.
2018
March
We got lit!
SIN launches our first ever lighting collection
at the Architecture Design MADE show.
June
We hit 100 wholesale partners.
We hit the milestone of having SIN carried
in over 100 stores, across 10 countries.
2019
May
Lonny Magazine
One of our all-time favorites,
Lonny Magazine, shot Virginia's home.
August
We hit 10K followers on Instagram!
and
We grew our team!
This year, we grew our SIN family into a team of six,
diverse and talented women.
October
KoniMari <3
This sparked SO MUCH personal joy for us!
December
We packed our butts off.
We shipped out 425 boxes in the month of December.
Thank you for following along on our journey
and for your support of SIN!
We can’t wait to see where the next
10 years takes us!
Warmest,
Team SIN
