BusinessWire, September 1, 2022
Minted Announces Direct From Artist, a Curated, Global Marketplace for Original Design Goods
Direct From Artist Offers a New Avenue for Creators to Sell Original Art and Design Directly to New Consumer Audiences
SAN FRANCISCO--(BUSINESS WIRE)--Minted, the premium design goods marketplace committed to empowering independent artists and artisans, today announced the launch of Direct From Artist—an evolution of Minted’s marketplace featuring unique products created by independent artists and makers from around the world. Starting with home decor, original art, and accent pieces, with gifts to come soon, Minted has thoughtfully curated an assortment of one-of-a-kind, original and small batch goods, available at a wide range of price points for the everyday and aspirational shopper. Featuring best-in-class international makers and meticulously-sourced and expertly-crafted objects, Direct From Artist positions Minted as a holistic design resource for the modern consumer where they can discover with ease the best in global art and home decor.
Direct From Artist provides a new avenue for artisans, creators and makers to sell their products directly to new consumer audiences they may not otherwise reach. Artists will manage and fulfill their own orders, and earn an equitable commission on each purchase that is more competitive than gallery rates and with far more visibility. Through its curated platform, Minted will act as the customer’s guide, helping them discover stunning products. The Minted marketplace is uniquely positioned to offer artists both a first-party sales model, where Minted produces and fulfills, and a third-party sales model, where the artist produces and fulfills. This gives Minted artists new opportunity and flexibility in how they can grow their business on the platform, leveraging Minted’s manufacturing capabilities to scale production of two-dimensional design products, while also selling original handmade goods directly to shoppers via their storefront.
“Since our start in 2007, Minted has empowered independent artists to follow their passion, grow in their craft, and make a living doing what they love,” said Mariam Naficy, Founder and Co-CEO of Minted. “Direct From Artist is a natural extension of our mission to elevate the voices and work of diverse creators and artists, and champion their careers. We’re proud to offer a curated selection of artisanal pieces that will be shipped directly from the artist to Minted’s customer and will be treasured for years to come. Every purchase supports the artist directly, contributing to the economic growth of our world’s talented makers.”
Direct From Artist continues Minted’s commitment to helping customers find the best in art and design, while opening up new selling and revenue opportunities for artists around the world who are growing their businesses. Minted’s global creator community comprises artists from all 50 states and more than 100 countries. With the launch of Direct From Artist, Minted further expands its community to encompass makers who work in mediums like ceramics, glass, wood and metal, adding new disciplines, expertise and fresh inspiration to the platform. Over the years, Minted has evolved beyond stationery to digital designs, fine art, gifts, textiles, home furnishings and decor, weddings and more; and it has expanded its distribution model to include partnerships with leading retailers and brands such as Target, West Elm, and Samsung.
Starting today, customers can browse the Direct From Artist storefront alongside the product categories they’ve always found on Minted, and discover sophisticated, artisanal pieces such as ceramics, homewares, textiles and sculpture, including exclusive to Minted goods, that range in price from $16 to over $6,500. Additional product categories will be added soon. Visit www.minted.com.
Minted is a premium goods marketplace, committed to discovering and fostering the world’s untapped creative talent and bringing it to market. The company’s art, stationery, and home furnishings products have reached more than 75 million homes worldwide. Using Minted’s crowdsourcing technology, consumers are empowered to vote for the designs they love and want to see sold, ensuring that Minted continuously sells fresh and trend-forward products. The winning designs are manufactured by Minted, enabling artists from around the world to sell their work while letting Minted do the rest. Since launching in 2007, the company has expanded to serve consumers in new categories including wall art, textiles, digital content, and home furnishings. Minted also builds traditional retail distribution for its independent artist community, partnering with major retailers and consumer products brands. The company has raised more than $300 million from top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology Crossover Ventures, and Norwest Venture Partners.